Head of Growth

About Fasset:

Fasset is a global digital asset gateway that brings unparalleled accessibility to the digital asset space. Through our simple, safe and innovative digital assets, we provide people in emerging markets the opportunity to build a better future. We are pioneering web3 technologies and driving adoption of digital assets for the next billion.

We are creating a team of champions and are looking for World Class talent to join our team. If you’re looking for a place that values your hustle, courage, and desire to do things differently, then we want to get to know you!

Introduction to the role

We are seeking an experienced and dynamic Head of Growth to lead our user acquisition and retention strategies. The ideal candidate will possess a strong background in performance and growth marketing in emerging markets, coupled with substantial experience in the web3 and crypto sectors. This role requires a strategic thinker with a hands-on approach to drive Fasset’s growth initiatives.

What you’ll do

• Strategic Planning: Develop and implement comprehensive growth strategies to drive user acquisition, engagement, and retention across multiple channels.
• Performance Marketing: Oversee and optimize performance marketing campaigns, including PPC, SEO, social media advertising, and affiliate marketing, ensuring alignment with business objectives.
• Data-Driven Decision Making: Utilize analytics tools to monitor campaign performance, user behavior, and key growth metrics, providing actionable insights to inform strategy adjustments.
• Cross-Functional Collaboration: Work closely with product, engineering, and operations teams to ensure cohesive execution of growth initiatives and seamless user experiences.
• Market Research: Stay abreast of industry trends, competitive landscape, and emerging technologies within the web3 and crypto space to identify new growth opportunities.
• Team Leadership: Build and mentor a high-performing growth team, fostering a culture of innovation, collaboration, and continuous improvement.

Who will excel?

Must have:

• Experience: 7-10+ years in growth marketing or similar roles, with a proven track record of driving user growth in digital products. Extensive experience within the web3 and crypto industries is essential. A deep understanding of emerging markets is also required.
• Analytical Skills: Proficiency in data analysis and performance metrics, with the ability to translate insights into actionable strategies plus experience running performance marketing campaigns across PPC, SEO, and social media channels is a must
• Technical Acumen: Strong understanding of blockchain technology, digital assets, and the crypto ecosystem.
• Leadership Abilities: Demonstrated experience in leading and developing high-performing teams.
• Communication Skills: Excellent verbal and written communication abilities, capable of articulating complex concepts to diverse audiences.
• Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities effectively.
• Experience with growth in emerging markets is a must

Preferred Qualifications:

• Network: Established relationships with key stakeholders, influencers, and partners within the crypto and web3 communities.
• Innovative Mindset: Proven ability to develop and implement creative growth strategies that challenge conventional approaches.