Marketing Lead

Chief Oracle (Marketing Lead)

If this job title caught your eye, then you know exactly what we’re looking for. Fairblock is looking for a marketing guru to ‘spread the good word’ about the importance of standardizing encryption availability across every blockchain.

This is an opportunity to play a major and decisive role with one of the most equipped teams in crypto to accelerate the adoption of web3 over the coming decades. Fairblock plays a major role in accelerating crypto’s adoption curve by unlocking the blockchain design space and increasing user retention with engaging applications that are only made possible with encryption.

We are well funded having raised 2.5M from Galileo, Dialectic, Lemniscap, Chorus One, Robot Ventures, GSR, and others, and have already established impactful infrastructure, DeFi, and gaming business relationships in the Cosmos and EVM ecosystem. The right hire will work closely with our co-founders and have a unique impact on the success and growth of Fairblock as we accelerate our integrations with thoughtfully planned go-to-market strategies before mainnet launch.

TLDR:

To make encryption available everywhere, we have to make it fun, easily graspable, and reachable. The Fairblock Oracle will be responsible for giving life to onchain encryption and driving excitement from protocol and application developers to offer encryption optionality to their users. We’re in the business of standard-setting, and we believe we have the most accessible product possible to make encryption a standard onchain. The oracle will be the bridge between the technical complexities of encryption and the real world.

About Fairblock:

Fairblock is an encryption coprocessor that unlocks a new generation of users’ onchain experiences by abstracting away the technical and operational complexity of advanced MPC cryptography schemes such as threshold identity-based encryption (IBE) and threshold homomorphic encryption (HE) to make encryption composable, seamless, and compliant in all ecosystems.

We believe that a lack of encryption availability onchain is one of the major barriers to the adoption of decentralized applications. This roadblock holds for millions of everyday end-users as well as big institutions alike.

Our mission is to make onchain encryption available everywhere, usable by everyone, and programmable. 95% of web2 traffic is encrypted - as encryption is a fundamental standard across the web, we envision the same standard enforced in web3.

We’re a world-class team of researchers and developers focused on applied cryptography for blockchain infrastructure and applications. Our team has a strong background in DeFi, mechanism design, and building applied cryptographic infrastructures.

We’ve already scored big wins, collaborating organically with industry powerhouses like Celestia, Arbitrum, CoWSwap, and organic growth on our Twitter and Discord communities (~15K). This is just the beginning. We see immense potential in DeFi, gaming applications, and even unlocking the future of confidential AI.

Role overview:

We are looking for a Chief Oracle, AKA marketing lead. A spirited, self-sufficient, organized, and mission-driven individual to join us as we build the future of encryption-enabled applications. The ideal candidate for this role takes initiative and ownership over their work, thrives in a fast-paced and highly collaborative environment, and is capable of rapidly adapting to evolving needs as required. This person will spearhead the development and execution of our marketing strategies to enhance brand awareness, drive user attention, and raise awareness around Fairblock’s tools to increase developer adoption of encryption within protocols and applications. This role is crucial to Fairblock’s success and offers a unique opportunity to impact the trajectory of the blockchain industry and adoption pipeline.

The marketing lead will work closely with the core team to develop and implement marketing strategies. The ideal candidate will work with the BD, Engineering, and Design teams to produce content, own the marketing calendar, and develop go-to-market strategies for major product launches, updates, collaborations, and more.

Responsibilities:

• Develop and implement data-driven marketing campaigns and initiatives in accordance with major business development and engineering milestones.
• Organize in-person and virtual events around the Fairblock community and ecosystem.
• Manage initiatives like grant programs and hackathons that bring builders to Fairblock and encourage them to compose with other Fairblock ecosystem apps.
• Drive and quantify user acquisition, retention, and growth across multiple user bases and archetypes.
• Determine ROI and expected value of marketing initiatives and campaigns, and collaborate with internal stakeholders to identify the highest value opportunities.
• Develop and maintain a deep understanding of the blockchain market and competition, and use this knowledge to inform marketing decisions.
• Work cross-functionally with design, engineering, BD, and other teams to ensure successful product launches and ongoing product improvement.
• Act as a user & protocol advocate, regularly engaging with users, protocols, and other stakeholders to gain insights and feedback on the product.

Requirements:

• Proven Track record of leading and scaling marketing initiatives within blockchain and web3.
• Two or more years of experience in marketing, business development, sales, and finance, preferably in the blockchain or financial technology industry, with deep knowledge of current trends and successful market and native tactics.
• Strong understanding of blockchain technology and communities, particularly the EVM, Solana, and Cosmos ecosystems.
• Proven experience and understanding of how to maximize sales, market reach, and community growth with social media platforms (Twitter, Discord, and Telegram are primary channels. Reddit, and Youtube are a plus.)
• Experience running and managing lead generation, nurturing and optimizing campaigns, and realizing meaningful conversion metrics and ROI.
• Proven success in designing and executing co-marketing strategies with partners.
• Experience building and scaling marketing teams to promote crypto-native and traditional brand awareness.
• Strong problem-solving and analytical skills, with the ability to identify and prioritize product features and requirements based on customer needs, market trends, and business goals.

Bonuses:

• Strong website experience is a plus (strategy, layout, content, design, and conversion)
• Experience working at an early-stage startup, especially gaming, trading, and infrastructure projects
• Strong existing relationships in the industry
• Fluency in multiple languages