Brand Lead

Project (Stealth-Mode):

We are developing a platform that allows the community to coordinate ideas, influence, funds, among other resources in the best possible way. A peer-to-peer, open and decentralized platform to help foster the next generation of the web.

Roles & Responsibilities:

We are looking for someone to lead all branding operations. To define and drive the overall digital strategy for all parts of the platform. The ideal candidate for this position is an energetic professional who is able to multi-task effectively, offer quick and accurate advice and provide creative input to help advance our brands. Our Brand Manager will act as the creative liaison between our marketing team and the development and design department.

• Drive the acquisition of new users as well as users moving. With a focus on creating a seamless channel acquisition strategy and developing meaningful creative content that requires limited manual intervention from on-boarding to transacting.
• Define and drive the overall digital strategy and campaigns approach for select groups.
• Implement digital channel campaigns, daily operations and budgets (including but not limited to email, social, paid media, virtual events, etc.)
• Create actionable plans (i. e content calendar), track and report relevant KPIs and measure the success of campaigns against goals
• Understanding in the power of “listening” and creativity in finding new angles that resonate with our audiences
• Design user-experiences from low-fidelity sketches to hi-fidelity pixel-perfect mockups + develop various types of visualizations
• Design Project Brand assets and specifications, layout for print and digital media, elements within user interfaces, reports and advertisements. (Please send portfolio showing creative, design and software skills)
• Be team’s online eyes and ears and share conversations and social trends in the ecosystem across the team.

Most Important:

We understand that not every applicant will know everything. If you believe you have what it takes and are willing to learn and grow, send us your CV our way!

• 5+ years experience in Marketing, with at least 3 years as a Branding Specialist or similar role
• Familiarity with automated marketing analysis tools.
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
• Excellent researcher in both technical and trendy content
• In-depth understanding of the project’s current products and future concepts
• Budget-management skills and proficiency
• Experience in fast-paced and growing startup environment
• Ability to respond very quickly across all of our platforms
• Excellent multitasking and time management skills

Desirable:

• Experience in fast-paced and growing startup environment
• Existing relationship with media outlets

Links:

• Twitter