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Head of Growth

Drops DAO

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Responsibilities

  • Plan and execute go-to-market strategy for new products, features, enhancements, and new partnerships by forming the positioning, messaging, and value proposition
  • Keep up to date with the trending topics in crypto and the NFT space. Manage content calendar and produce articles, visuals with the help of contractors.
  • Be the brand’s voice for communications on social media, engage in mentions on Twitter.
  • Organise and manage community building activities, community calls, online meetups, establish presence on metaverses.
  • Manage performance marketing by creating retargeting and similar audience campaigns on social media. Manage creatives, targeting and user acquisition costs.
  • Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
  • Establish SEO best practices and manage the content creation process to increase organic website traffic.
  • Manage influencer marketing on Twitter and Youtube.
  • Step up and take the lead on challenging, ambiguous work.
  • Pivot from the micro-details on the ground up to the bigger picture macro view and back down again

Experience

  • 2+ years of previous experience in product marketing.
  • Experience with setting up marketing funnel tracking and optimizing KPIs.
  • Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive, TL;DR summary
  • Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
  • Experience in using SEO tools for keyword research, website optimisation and Google console. Be familiar with best practises for SEO and CRO.
  • Experience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaS
  • Hands-on experience with crypto communities and understanding of market trends.
Apply now

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Apply now

Please let Drops DAO know you found this position on Cryptocurrency Jobs as a way to support us so we can keep providing you with quality crypto jobs.