Head of Growth

Responsibilities

• Plan and execute go-to-market strategy for new products, features, enhancements, and new partnerships by forming the positioning, messaging, and value proposition
• Keep up to date with the trending topics in crypto and the NFT space. Manage content calendar and produce articles, visuals with the help of contractors.
• Be the brand’s voice for communications on social media, engage in mentions on Twitter.
• Organise and manage community building activities, community calls, online meetups, establish presence on metaverses.
• Manage performance marketing by creating retargeting and similar audience campaigns on social media. Manage creatives, targeting and user acquisition costs.
• Lead research and implementation of ads and sponsorships across social networks, search, podcasts, newsletters, and other channels
• Establish SEO best practices and manage the content creation process to increase organic website traffic.
• Manage influencer marketing on Twitter and Youtube.
• Step up and take the lead on challenging, ambiguous work.
• Pivot from the micro-details on the ground up to the bigger picture macro view and back down again

Experience

• 2+ years of previous experience in product marketing.
• Experience with setting up marketing funnel tracking and optimizing KPIs.
• Concise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive, TL;DR summary
• Experience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)
• Experience in using SEO tools for keyword research, website optimisation and Google console. Be familiar with best practises for SEO and CRO.
• Experience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaS
• Hands-on experience with crypto communities and understanding of market trends.