Product Marketing Specialist

The Impact You’ll Make:

As the Product Marketing Specialist, you will own and drive a holistic strategy for positioning our institutional execution platform. For this role, not only are you passionate about the evolution of financial markets and inquisitive about complex decentralized solutions, but you intend to play an instrumental part in the transformation. The Product Marketing Specialist will lead the team’s marketing efforts, working directly with core team members, and focus efforts towards increasing brand awareness, growing our client base, evangelizing the team’s culture internally and externally, and promoting fund management literacy at large. You will play an essential role in getting Dexible in front of our target clients and showing them how we can fulfill their expectations.

Your Responsibilities:

• Collaborate across our tech, product, and sales teams to develop a strategic marketing roadmap to target hedge funds and other financial institutions
• Develop a deep understanding for Dexible’s product offerings and evolve our positioning, messaging, and differentiation.
• Conduct market research to use data to understand the competitive landscape and what our prospective clients need to be successful.
• Be a subject matter expert on the needs of our clients and how they can be addressed by Dexible’s institutional EMS.
• Work across sales, product, and design teams to create effective product content for our clients.
• Develop creative material to support our talent acquisition and client activities.
• Support overall branding, PR, and general marketing initiatives including web, social media, and direct outreach.
• Scale the impact of Dexible’s product by supporting strategic 3rd party integrations.

Requirements:

• 5+ years of product marketing experience.
• Ideally 3+ years working in crypto, fintech, or infrastructure B2B SaaS.
• Experience marketing products to large enterprises and navigating buying teams of prospective organizations.
• Experience planning and rolling out large-scale marketing campaigns and an ability to identify improvements using a data-driven approach with product teams.
• Experience in market research, messaging, positioning, and branding.
• Proven experience working with global marketing, product and sales teams.
• Proven track record developing marketing content including client-facing materials, communications, and value propositions.
• Data-driven with an appetite to uncover client insights and measure the impact of product marketing efforts
• Previous experience working within the broader crypto industry is a plus.

Our Mission:

We built Dexible to accelerate the transformation of our financial institutions by tackling the gap between centralized crypto finance and decentralized crypto finance. By focusing on the professional market, Dexible has become battle-tested in delivering extraordinary quality service that can be leveraged for the public’s benefit.

Today’s crypto hedge funds and professional retail traders face a number of challenges when it comes to trading and managing their portfolios. Dexible has set out to provide solutions to these problems.

As a company, we believe rational optimism drives innovation and we are committed to building a contrarian workplace and culture based on our pragmatic values. Empathy informs how we work together as a team, how we service our customers, and how we approach the products we build. We believe empathy extends beyond our company to how we interface with the world. It’s a value to uphold in all areas of life and is deeply connected to the future world we envision.