Head of Marketing and Communication

Dahai Art is a fast-growing seed stage blockchain startup intersecting the digital and physical world. The platform offers an alternative to the purely digital NFT marketplace in that it delivers the benefits of blockchain technology to physical world markets and offers innovative ways to collect, trade and sell artworks. The platform harnesses the latest blockchain technology for users to manage a global art portfolio while minimizing the carbon footprint.

Dahai is inviting an experienced, dynamic marketing and communications executive who enjoys the fast-paced startup environment to join the leadership team to drive, grow and lead our marketing effort full time.

About the role

As part of the leadership team, you will need to talk to founders to understand the founding story, the underlying value and vision driving the company forward.

• You must craft Dahai’s narrative and tell it to the world.
• You must be a natural storyteller, creative thinker and problem solver.
• You will independently plan, implement and manage overall marketing and communications strategy.
• Setting go-to-market strategy for new features as they roll out, product releases and roadmapping for marketing and communication content delivery and management.
• Develop communication strategies for delivery of company culture and business strategy. Create and manage media relations and maximize media opportunities. Develop strong relationships with media reps.
• You will be sitting between the product and the market, balancing the vision of the founders and market data, you will be expected to be playing a pivotal role in driving growth.
• Proven industry knowledge and resources to get the brand story out in front of the right audiences. You will be the industry expert in marketing, PR, acquisition and retention.

Responsibilities

Marketing

• Marketing Plan, implement and manage marketing strategy
• Set marketing goals and objectives
• Determine KPIs and track KPIs on a regular basis and present reports
• Inform budget requirements to enable decision making
• Create and present the annual marketing plan and strategy
• Use data and reports to make evidence-based decisions
• Maintain a current understanding of customer preferences, competitor offerings, and market trends
• Digital and physical event planning and management to build up a community of supporters to drive growth

Communication

• Promote and manage company brand and reputation
• Create and launch press releases and marketing campaigns
• Create rich and creative content that is optimized for search engines, social media
• Contact members of the media to set up interviews with founders to increase exposure and build a community of followers
• Develop and crafting publications such as newsletters, releases, email announcements, planned publication
• Develop and manage corporate strategy and message development, pitch and announcement strategies

Requirements

• You will ideally have industry resources that straddle the art and collectibles world and NFT space, proven record of success, natural strategic thinking with a can-do attitude and an eye for attention to details. A team player and commercial minded individual coupled with immaculate analytical methods that has been trial and tested for proven success.
• Successful, demonstrated proven experience working with product or marketing teams for a product or service delivered through a digital platform channel
• Deep knowledge of the marketing strategy, channels, tactics, and operations for art/collectibles industry and ecommerce platforms
• Strong understanding of marketing strategy and go-to-market planning to execution
• Be obsessed with art and collectibles industry and NFTs and constantly think of ways to better distribute our products to a larger audience
• A strong interest in contemporary/modernist/established art and artists, collectibles, and NFTs
• Experience with marketing automation and CRM tools
• Metrics-driven marketing mind with eye for creativity
• Working experiences or understanding of working in early stage startup environment
• Thrives under pressure and fast changing work environment
• Understanding of tokenoimics is desirable

What We Offer

• Opportunity to join the leadership team at a fast growing and dynamic startup that is changing the art of collecting
• Opportunity to transform how the arts dealership works in digital era
• Competitive salary that will be revisited annually
• As the business grows, vesting option available subject to performance review
• A creative community of the highest caliber that fosters innovative, entrepreneurial thinking
• Interaction with a diverse group of well recognized artists with international backgrounds
• Opportunity to rise to CMO rank
• Option of getting paid in Crypto
• Hybrid working