PR Manager

About the Product:

CryptoWallet is your gateway to brand new digital currency services to make life easier. You can use CryptoWallet to buy, sell, and trade crypto. CryptoWallet is an end-to-end crypto banking and commercial solution.

Key responsibilities:

• Maintain global communications and partnership campaigns for Tier 1 and niche media;
• Monitor mentions, analyze PR efforts, and provide compelling reports on a monthly and quarterly basis according to the KPIs;
• Develop and leverage meaningful relations with top-tier and niche media outlets aiming for high-level coverage in print, broadcast, and online media;
• Generate media inquiries, interviews, and respond to ad-hoc requests;
• Produce press kit materials, including press releases, comments, pitch letters, press briefings, and award applications – independently and in cooperation with the Content team.
• Establish the framework that holds our content to a high bar of clarity, effectiveness, and style and ensures that all content is on-message, on-brand, and optimizing its full potential.
• Network and build relationships with journalists, influencers and bloggers
• Monitor progress of campaign activities, understanding and reporting on activities and their effectiveness, including analyzing media coverage.
• Managing campaign budgets.
• Manage media inquiries and interview requests.
• Keep up to date with the current best practices for PR and outreach, as well as industry news and developments.
• Coming up with new ideas on how to increase brand awareness.

Requirements:

• 2+ years of proven track record in global public relations (preferably for FinTech/B2B/Blockchain company or an agency);
• Experience in working for North American and/or Western European markets;
• Excellent writing and oral skills to communicate efficiently with the public, media, and other stakeholders – Proficiency in English (C1/C2);
• Understanding of B2B marketing, corporate reputation, and crisis communications;
• Efficiently working under tight deadlines in a highly matrixed environment; Global mindset; experience of studying or working abroad would be a plus;
• Higher Education: Preferably, the holder of a Bachelor’s/Master’s degree in Marketing, Communications, Journalism, Business Studies, or another relevant academic field.

Details:

• Work remote
• Flexible work hours
• Relocation option