Head of Marketing

Crappy Birds is an upcoming fun & social MMO game leveraging NFTs.

We are looking to raise the necessary funds to make the game possible through the sale of a procedurally NFT collection that will provide benefits to holders.

Everything is already in place besides the marketing, so we are now looking for a creative and driven Head of Marketing to start the next stage the journey.

Job Description

We’re looking for a Head of Marketing who is obsessed with building and scaling communities. Someone who is not only excellent at launching marketing campaigns, but also deeply understands social media marketing. Since we’re a small team, you’ll wear many hats. You’ll work directly with the CEO and CTO. We’re less interested in the length of your resume than your passion and willingness to build and grow web3 communities. Ideally you have experience in one or more of the following; social media marketing, digital marketing, PR, influencer marketing, community management, copywriting.

As the Head of Marketing you will

• Develop a social media marketing strategy
• Help us identify, acquire, retain, engage and manage users
• Scale, engage and manage our Discord community
• Launch, manage and host marketing campaigns (AMAs, polls, live streams, giveaways, Twitter Spaces, Podcasts)
• Build, grow and manage our social media presence (Twitter, TikTok, Reddit, YouTube)
• Ensure everything gets communicated the right way for social media, blog posts, announcements
• Develop and manage an influencer marketing strategy
• Contribute to overall brand and product strategies with the founding team
• Patiently answer endless questions from community members and managers

You may be a fit if you have

• Fluent or native English speaker, with excellent communication and writing skills
• Excellent knowledge about marketing, especially in the blockchain industry
• Deep experience leading teams through periods of significant growth and scale
• Network in the blockchain or NFT industries and preferably business dealing experience with professionals in these industries
• A creative mindset that can experiment with viral marketing/growth hacking strategies
• Knowledge about Play-and-earn and NFT in general and deep conviction about the blockchain or digital asset industry, and are excited to immerse yourself in it

Although not a requirement, bonus points if

• You are familiar with Ethereum or other blockchain applications, such as Gamefi or Defi; or you have a portfolio of investments or NFT collections
• You have blockchain project experiences in other sectors
• You like or play indie games like Hollow Knight; MMO games