Product Marketing Manager (Web3)

About CoW Protocol

CoW DAO is on a mission to protect Ethereum users from the dangers of DeFi. It does this by supporting the development of CoW Protocol, CoW Swap, MEV Blocker, and CoW AMM, and by funding values-aligned projects through the CoW Grants Program.

CoW Protocol is the second-largest DEX aggregator by monthly volume and the first-largest intents-based exchange. MEV Blocker is currently involved in ~4% of all Ethereum transactions, making it the category leader. CoW AMM is the only live AMM that protects LPs from LVR (loss-versus rebalancing).

As a member of CoW DAO’s core team, you will have the opportunity to shape these essential products, and contribute to the Ethereum ecosystem more broadly.

About the role

• Location: We’re a fully remote team, but for this role, we’d prefer someone based in Europe or within a +/- 5-hour window of CEST. 👆 Please note, we’re not hiring from the USA.
• Position: Full-time contractor

CoW DAO is looking for a strategic and creatively-driven Product Marketing Manager to drive messaging and campaign development across CoW DAO’s product suite.

What you’ll do

• Create and execute effective go-to-market strategies for product and feature launches, working closely with the business development, product, engineering, and data teams
• Drive consumer understanding of CoW DAO product benefits through always-on initiatives that speak to consumer need states
• Understand CoW DAO’s target audiences, qualitatively and quantitatively, then craft insight-rich narratives that speak to those audiences both rationally and emotionally
• Continually develop sharp insight into industry trends, then craft product narratives that position CoW DAO products in relation to those trends
• Synthesize complex product capabilities into succinct customer benefits
• Brief internal creative resources to develop campaign ideas and assets, as needed, and help shape the work to be as effective as it can be
• Define success metrics, in partnership with the data team, and regularly report on performance against those metrics
• Develop and maintain great relationships with internal teams to understand needs, metrics, roadmaps, processes, blockers, and more; drive collaboration between marketing, product, engineering, and research teams wherever possible
• Ultimately own the execution of marketing campaigns and initiatives, ensuring they are delivered on time with a high degree of strategic and creative excellence

Who you are

• Driven by both strategic and creative excellence
• Experience with…
  • Creating and maintaining strategic documents such as briefs, messaging architectures, comms plans, campaign blueprints, rollouts, etc.
  • Orchestrating campaign delivery from creative briefing to asset trafficking
  • Developing relevant KPIs, reporting on them, and course-correcting if necessary
  • Researching audiences qualitatively and quantitatively
• Excellent verbal and written communication skills, in English
• Excellent project management skills
• Passionate about crypto and DeFi
• Collaborative
• Nice
• Thoughtful/insightful
• Solid understanding of web2 and web3 marketing strategies
• Able to synthesize complex ideas simply
• High degree of attention to detail
• Great taste
• Willingness to travel internationally for work
• Entrepreneurial – thrives on identifying opportunities for impact and delivering against those opportunities independently in a results-oriented work environment

Bonus points if you

• Have creative agency experience
• Are a CoW Swap user

What we can offer you

• Flexible work environment: Join our hub in Lisbon or work remotely
• Token plan: Have a stake in our mission and shape the future of CoW DAO
• Periodic gatherings: Enjoy opportunities to connect with the rest of the team through regular trips
• Conference allocation: Stay up-to-date with ecosystem advancements using our conference budget
• Learning budget: Use our learning budget to support your higher ambitions
• Hardware budget: Take advantage of a hardware budget to acquire the necessary equipment
• Make an impact: You are joining a startup where you can make a huge difference. Your work matters!
• Flat hierarchies mean fewer processes and bureaucracy - see more of your ideas come to life!
• Flexible work and vacation times: Prioritize work-life balance through our robust, flexible work policy and vacation allowance
• Growth: If you’re someone who loves taking the initiative and getting things done, CoW offers lots of opportunities for your individual growth

Culture

Life within the CoW Protocol is an incredible adventure! We take pride in our collaborative approach, embracing autonomy and fostering a culture of big thinking and continuous growth. We value impact, ownership, simplicity, and team spirit. Plus, we’re all about feedback, coming together, and enjoying the journey along the way!

At CoW Protocol, we strive to create a space where everyone feels included and empowered. We believe that our products and services benefit from our diverse backgrounds and experiences. All qualified applicants are considered for positions regardless of race, ethnic origin, age, religion or belief, marital status, gender identification, sexual orientation, or physical ability.