Content Marketing Manager

The Company

Crypto is in its infancy. It is still often messy, volatile, and challenging. Investors and traders are hungry for opportunities and want to maximize returns during this once-in-a-lifetime exponential wealth transfer.

Determining how to properly position themselves, allocate their portfolios, and identify what to invest in is almost impossible.

That’s where Collective Shift comes in…

We know that no one person can do this alone, and believe in the power of the collective — our experts and community. Together, with our world-class expert investors, research analysts, passionate team, and dedicated members, we can confidently move toward our collective success.

The opportunity here is undeniable. No technology in recorded history has ever been adopted faster than cryptocurrency, including the internet itself. We must come together to give people exactly what they need to succeed as we build a new future.

This changes daily, and that is why our members mean the world to us. We listen, iterate, and evolve at lightning pace to ensure we continuously provide what they need.

Our vision is simple — to democratize crypto education to millions, so they, in turn, can create wealth and have the power to shape a brighter more exciting future for all.

In October 2020 we launched our education and research platform that now hosts over 3,000 members. Collective Shift gives investors and traders access to a suite of tools, expert daily insights, opportunity alerts, and a thriving community. We’re looking to rapidly scale up our company to deliver our platform on a global scale.

We have high standards and demand excellence, but we believe in having fun and playing for a living. We’re constantly growing, learning, adapting, and trying new things.

The Role

We are seeking for a highly experienced and motivated Content Marketing Manager to join our team, reporting directly to our Chief Growth Officer. As our Content Marketing Manager, you will be responsible for the overall content strategy and proliferating our brand and content on a global, mass scale. You will spearhead the development, implementation, and scaling of our team’s content strategy.

In short, you live and breathe content on a daily basis and are obsessed with learning and testing the latest strategies and ideas. You are a high-level self-starter who understands exactly what is necessary to build a content and media strategy from the ground up, and ensure that it reaches people and converts them into ravings fans and customers.

You will need to be an expert in all types of content — video, audio, newsletters, articles, social media, podcasting, etc. This includes designing a content editorial calendar, creating a writing process and delivery strategy, managing the team of research analysts, contributing to social media posts, and ultimately, crafting interesting and well-researched content that drives traffic and engages site visitors.

You must be extremely organized, hard-working, and passionate about content and crypto. Seeing your creations and strategies come to life and change people’s lives should give you great satisfaction and motivation to continue scaling.

The ideal candidate is someone with outstanding communication skills, a passion for thought leadership, a strategic and creative mindset, and a get-it-done attitude. You are obsessed with metrics and measuring the impact of your efforts, constantly fine-tuning and iterating your strategies to reach more people.

The Content Marketing Manager will manage a team of research analysts and content creators. Hence the candidate will require excellent interpersonal and communicative skills, as well as demonstrate sound leadership and decision-making ability. The ideal candidate will collaborate across functions to deliver an effective content marketing strategy and editorial plan to meet the business objectives in the most efficient manner.

Role Responsibilities:

• Designing and performing experiments to drive content marketing and growth to help us on our mission to bring crypto to the masses.
• Orchestrating digital content strategies across all online platforms including YouTube, Twitter, Discord, Podcasting, Instagram, TikTok, Facebook, and Email.
• Work closely with the executive team, marketing team, and other departments to create effective communications strategies that articulate our product’s core benefits.
• Push the business to adopt better content creation practices through frequent testing of new content formats and distribution channels, including championing the increased use of data visualization.
• Highlight content’s impact on revenue, by tracking and documenting content performance — more importantly, analyze the data to improve future content plans. This is critical!
• Driving traffic and engagement that translates to sales and brand promotion.
• Own the entire content process from creation to post-production and publication.
• Interact with content specialists, video editors, graphic designers and internal team members to create and review all content and ensure a consistent message.
• Help us work smarter, not harder, by brainstorming how we can best repurpose each asset to fully maximize the potential of each effort.
• Research and pitch new story ideas based on top priorities for our audiences.
• A passion for learning about your audience (our members) and how Collective Shift’s products fulfill their needs, as well as a genuine interest in the crypto space.

To succeed in this role, you should have:

• Confidence to own the whole content strategy process including research, planning, creation and distribution.
• Cross-functional team experience and proven ability to work cross-functionally to execute a vision through consensus building, negotiation, and data-driven persuasion.
• Proven ability to follow editorial governance and coach other writers to ensure content is consistent with brand voice, style, and tone.
• A high sense of urgency and organization while juggling multiple projects.
• Exceptional written communication skills in building forward-thinking marketing material that aligns with our overall messaging.
• Experience with online community building, ideally Discord and/or Web 3.
• The acumen for the latest industry trends and always having a pulse on what’s top-of-mind for crypto investors.
• A solid understanding of various social media channels and social marketing industry trends, tactics, and user behavior.
• Motivated self-starter, process-oriented with high attention to detail.
• A deep understanding of content trends in the crypto space.
• Curiosity and passion for the crypto industry.

The Good stuff (what we offer you!)

• Be located anywhere in the world!
• Company laptop and home office equipment provided.
• Flexible hours and location to fit in with your lifestyle.
• Professional training courses as required to meet your personal and the organization’s goals.

Note: Please include the word “unicorn” in your application with a resume and a short video (up to 90 seconds) highlighting what you will bring to the role and why you want to join us and send to .

Referral bonus: If you refer the candidate that we hire we will pay you $1000 after they complete their first 90 days in the role.

Some of our team and HQ.