Lifecycle Marketing Manager

About Coinme

At Coinme, our goal is to improve the financial lives of everyone by providing easy and ubiquitous access to cryptocurrencies. We believe that decentralization in finance through digital assets can transform the world by giving the power and earnings back to individuals. In order to accomplish this, Coinme is building out the world’s largest physical cash onramp to cryptocurrencies, a mobile-first digital bank-like experience, and decentralized finance (DeFi) products integrated into a digital wallet.

We envision a world where people will store, trade, send, and spend their ‘money’ on Coinme. This is a rare opportunity for a growth-minded individual to join a fast-growing exciting mission that will significantly impact the financial services industry and transform the lives of billions of people around the world.

Purpose

As Coinme’s lifecycle marketing manager, you will play a strategic role in the development of the customer journey and executing programs that drive deeper customer engagement to increase acquisition, retention, engagement and revenue. Working with our CRM platform, Iterable, you will develop and execute targeted lifecycle programs that leverage email, push, SMS and in app messaging. This role requires a high degree of collaboration with other teams to plan and execute against shared goals.

The ideal candidate should have experience building and managing engaging lifecycle programs in results-driven environments with proven success and a customer-centric mindset.

Responsibilities

• Lead the execution of highly targeted, complex customer journeys/workflows and ad-hoc campaigns that help reach acquisition and retention goals
• Manage lifecycle programs end-to-end, from setting strategy to ideation, tactics, briefing, content, development (in partnership with cross-functional teams), calendaring, execution, program enhancements, monitoring, analysis and reporting.
• Set up and monitor complex journeys, triggers and automations.
• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately.
• Continuously improve the lifecycle journey through experimentation, testing incentives, creative, content, and cadence, to derive insights that improve incremental ROI
• Partner with relevant teams across the organization to uncover user insights, create and design an experimentation roadmap and execute a rigorous A/B testing agenda to enhance campaign effectiveness.
• Become an expert in our marketing automation and platform tools
• Obsess about the customer journey to build targeted, delightful and on-brand experiences through email, in app and push notifications.

Qualifications

• 3-5 years of hands-on experience managing lifecycle CRM programs
• B2C/Fintech/Crypto background desired
• Expertise managing CRMs, Iterable preferred
• Strong analytical and quantitative skills
• Excellent communication skills - verbal and written
• Experience working cross functionally and communicating to a wide range of stakeholders
• Data and results-driven with a track record of hitting goals
• Impeccable project management and attention to detail
• Experience in customer segmentation strategies and subscriber management across multiple channels, deliverability, and CAN-SPAM laws
• Basic understanding of HTML, CSS helpful

Compensation & Benefits

• Competitive base pay with stock options and annual bonus
• Option to participate in company-matched 401(k) plan
• Company sponsored comprehensive health benefits package including health, dental,
• vision, life, and more
• Paid time off

Location

Coinme is a remote-first work workplace. Most of the Coinme team/key stakeholders are based on the West Coast and operate mainly in the PST time zone.