VP of Growth

About Civic Technologies

Civic is the leader in decentralized identity for web3. We’re building a permissioning layer across chains for web3 that allows dApps to meet regulatory guidelines, NFT platforms to protect their communities and individuals to better control their digital identities. It’s based on the open-source identity verification ecosystem of our non-profit partner, Identity.com. In the fall of 2021, we launched the first permissioned DEX on Solana with our partner, Solrise Finance. With clear regulation from the Financial Action Task Force (FATF) taking shape around the world and recent key additions to the company’s leadership team, Civic is growing rapidly. If you’re ready to make waves at the epicenter of the most exciting industry in tech, we might be a fit.

We are a team of passionate, technical and collaborative individuals who believe that identity is the key to unlocking the future of blockchain’s mainstream adoption. We work hard, celebrate success and strive to support one another to overcome challenges. We are low on ego, and high on teamwork. Civic is one of the original blockchain companies in the identity space, and is just hitting its stride.

• Location: Anywhere you want! We encourage qualified applicants from anywhere in the world to apply.
• Language: English is the primary working language at Civic.
• Reporting: The VP of Growth will report to the CEO.

We are looking for an experienced and data-driven growth marketer to join our team and lead the charge in increasing the visibility of the Civic brand globally. Instrumental to our upcoming growth phase, you will be responsible for evolving and scaling our communications and marketing in alignment with our product development roadmap.

We need a forward-thinking self-starter to define a growth strategy in partnership with company leadership, and to manage the execution of diverse communications by working cross-functionally with leadership, business development, product developers, and visual designers.

Responsibilities:

• Lead strategy and execution to drive customer acquisition, engagement, and retention in partnership with Marketing, PR, Product, Business Operations, and Sales
• Develop and optimize campaigns and channel strategy across SEO, SEM, email, website, and more
• Leverage insights from analytics to drive optimizations in performance marketing as well as broader growth strategy
• Communicate the benefits of Civic’s cutting-edge, seemingly complex technology to our various markets
• Understand user pain points and analyze data to develop experiments and campaigns
• Develop and implement annual business plans and manage expense and revenue budgets
• Develop a reporting structure and cadence that clearly illustrates quantitative progress to goal

We want to chat if you have:

• 4-5 years of experience in growth marketing, with 2 of these in a leadership role
• Demonstrated expertise in paid search, organic search, SEO, social, display, etc.
• A process-driven approach to leveraging insights from growth marketing initiatives in pursuit of scale and efficiency
• An understanding of and interest in DeFi, web3, blockchain, and crypto
• A willingness to embed into engineering culture, languages, and tools and identify relevant growth initiatives that serve this audience The ability to present complex technical information clearly and concisely Exceptional written and verbal communication skills
• The ability to thrive in ambiguity and a rapidly evolving business landscape
• A resourceful mindset and a willingness to get into the weeds with a small team

Bonus:

• Have you purchased any NFTs lately? Send us a link!

Civic celebrates the uniqueness of our team; we value diverse viewpoints, experiences and are an equal opportunity employer. There is no one “Civic” kind of employee – we like it that way! Civic celebrates diversity and is committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law.