Head of Marketing

Position Overview:

The Head of Marketing will be responsible for crafting and executing marketing strategies that align with the company’s goals, building strong brand recognition, and implementing growth initiatives. Working closely with Leadership, Business Development, Product and Research teams, you will drive marketing initiatives that strengthens Chorus One’s position as a top player in the staking industry.

1. Drive Marketing Strategy

• Develop & Execute Strategy: Lead the creation and implementation of a comprehensive marketing strategy that aligns with Chorus One’s vision of becoming one of the top 3 institutional staking providers.
• Product Marketing: Collaborate with product and engineering teams to launch and promote new products, ensuring effective go-to-market (GTM) plans.
• Campaign Management: Coordinate with Business Development to organize key industry events and secure high-profile speaking engagements for leadership, ensuring measurable ROI from all marketing efforts.
• Market Insights: Continuously monitor industry trends and competitor activities to adjust strategies and ensure Chorus One remains ahead of market shifts.

2. Drive Brand Awareness

• Brand Leadership: Build and position Chorus One as the most credible staking provider in the industry by ensuring that all marketing content and communication reflect the company’s values and unique propositions.
• Content & Social Media Strategy: Grow Chorus One’s community by expanding all social media followers and ensure consistent engagement across all channels. Work with the research team to generate significant engagement for our amazing research reports across social media platforms.
• Website & Brand Launches: Oversee the launch of a new website that accurately reflects the company’s offerings, alongside branding initiatives that differentiate Chorus One in a competitive landscape.

3. Accelerate Growth

• Customer Growth: Implement data-driven growth marketing campaigns that focus on acquiring and retaining customers. Develop scalable growth strategies to increase participation in staking services.
• Network Expansion: Develop and execute marketing plans to establish Chorus One as the community’s node operator of choice for upcoming networks.

Requirements

• Proven experience in senior marketing leadership roles, ideally within the blockchain ecosystem.
• Strong understanding of blockchain technology, cryptocurrencies, and the validator ecosystem.
• Expertise in content marketing, social media strategy, and thought leadership development.
• Experience in designing and executing growth marketing strategies with a measurable impact on user acquisition and retention.
• Data-driven approach to decision-making, with strong analytical skills to track and optimize marketing performance.
• Demonstrated ability to manage and mentor marketing teams, fostering a culture of collaboration and continuous improvement.
• Experience with B2B2C marketing strategy
• Understanding of regulatory considerations in the crypto space and ability to adapt marketing strategies accordingly

Our Offer

• Autonomy and ownership in a friendly and supportive work environment and the opportunity for rapid growth.
• Competitive fixed compensation (150-200k USD + Equity options available)
• All-expense paid biannual team retreats at various destinations. Past retreats took place in Egypt, Serbia, Kenya, USA, South Korea, Thailand, Spain and Dubai.
• Remote, but not alone. We are a strong global collaborative environment.
• Remote working budget (Laptop, co-working space, etc)
• Personal development budget
• Gather experience and build your network in the vibrant crypto ecosystem.
• Learn about state-of-the-art protocols that lay the foundation for an open, transparent, and programmable financial system.