Growth Marketing Manager

Bridge Mutual, a decentralized coverage platform, is on a mission to become a #1 crypto-armorer of the Decentralized Finance and equip everyone with protection against universal crypto threats. We are a fully decentralized, p2p/p2b discretionary risk coverage platform covering smart contracts, stablecoins, centralized exchanges. Our platform allows users to provide coverage, decide on policy payouts, share profit, and get compensated for adjudicating claims. Users can get protection and provide one in exchange for yield. We focus on great product design, pro-community business objectives and synergy with other web3 innovations.

We are looking for a Growth Marketing Manager who can design and execute strategies aimed at increasing the adoption of Bridge Mutual through a mix of technology, storytelling, and user empathy. The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities

• Designing multi-channel marketing strategies and leading the execution of such strategies from start to finish.
• Management of the entire user life cycle from awareness to retention, with the aim of growing the protocol.
• Drafting creative and actionable campaign ideas with clear success definitions.
• Conducting constant and frequent experimentation of channels, AB testing, to drive growth to the Bridge Mutual’s product.
• Delivering quality written content about the product, features and important announcements.
• Tracking metrics and analyzing data to optimize the marketing effort and driving impact on the KPI’s.
• Discovering and leveraging new growth opportunities through new channels, strategies, and tools.
• Communicating growth ideas across the company, whilst gathering input from relevant stakeholders.
• Defining and executing the marketing and communication activities according to our marketing plan.
• Coordinating all marketing activities to generate leads
• Tracking performance of all marketing cam

Qualifications

An idea candidate:

• Is passionate about crypto and technology
• Is highly independent and result-oriented with 3-5 years’ experience in marketing, preferably within crypto, finance, or technology industries
• Can demonstrate a proven track record of driving growth, demand, and revenue
• Has experience with an early-stage technology company
• Has excellent verbal and written skills to produce high quality content, as well a sense of aesthetics to manage the brand
• Operates and lives by precise marketing / growth metrics (CPA/ROI/retention/churn)
• Understands how to conduct a competition analysis, evaluate market trends and provide appropriate business feedback to the product team
• Is a growth-oriented storyteller with a “get-results” mentality
• Has at least a basic understanding of influencer/marketing rules and knows how to negotiate influencer partnerships
• Is a tireless researcher and always finds a way to address a new challenge
• Has the ability to multi-task and prioritize tasks