Head of Demand Generation

It’s not very often that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto taking place right now, as we speak, in the age of the internet. Over just the last 4 years, crypto has evolved from an embryonic $50B market, to a young but growing $1T today. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years. Along the way, we expect there to continue to be risks, and pitfalls, and uncertainty — much like the rise of the Web, and cloud, and apps before — but also great opportunity, and millions of people increasingly wanting to participate.

Our goal at Bitwise, is to help busy, mainstream investors understand and access the opportunities emerging in the new cryptocurrency asset class. We want all those who so desire to be able to come along for the ride, and be able to benefit from the role crypto exposures can play in pursuing their investment objectives.

Today, Bitwise is at an exciting moment as a firm. We manage over $1B, growing quickly, with the largest crypto index fund in the world (ticker: BITW) and a lot more coming. We focus on serving investment professionals—financial advisors, family offices, hedge funds, endowments, foundations, and others—the people entrusted to look after the capital and savings of individuals and institutions across the country. We provide education, partnership, and professionally-managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, & get their exposure.

Currently, Bitwise is a close knit team of 23. Our backgrounds combine technology expertise with decades of experience in asset management and indexing — coming from firms including Facebook, Wealthfront, BlackRock, J.P. Morgan, IndexIQ, and ETF.com. We’re backed by some of the most accomplished investors in venture, and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

We’re looking for an exceptional individual to join the team and take on critical responsibilities to help Bitwise scale and our clients succeed. You will report to the Director of Marketing and will work side-by-side with him to drive strategic demand-related initiatives within the department. There will be a lot to learn, huge success to be had, and some life-long relationships to be built along the way.

What You Will Do

• You’ll own Bitwise’s Demand Gen function, with overall responsibility for strategy, team management, paid advertising, SEO, web optimization, web and funnel analytics, inbound demand gen, and ABM advertising.
• You’ll partner with best-in-class digital agencies, and will utilize your leadership and management skills to build an upbeat and collaborative team culture.
• You’ll work closely with our analytics team to track and report on the performance of marketing campaigns, developing models for use in forecasting, CAC, LTV, and ROI measurement.
• You’ll drive constant improvements in campaign performance by working cross-functionally to ensure that all Demand Gen programs have clear plans for AB and multivariate testing and optimization.
• You’ll strategize with the Director of Marketing on ways to improve Demand Generation’s efficiency across all stages of the buyer’s journey, and you will lead the drafting and implementation of solutions.
• You’ll work hand-in-hand with the Head of Brand to ensure that the website is optimized for Demand Gen purposes.
• You’ll stay current with the fast moving MarTech landscape, and will engage with vendors to evaluate and purchase new tools that give us a competitive advantage.
• You’ll collaborate with the Head of Marketing Operations to design and implement high priority marketing initiatives, such as lead scoring and multi-touch attribution models.
• You’ll ensure that our desired audience segmentations are supported where relevant in Demand Generation programs.

Who You Are

• You have a Bachelor’s degree or equivalent, preferably in marketing or a related field. Your MBA or M.S. in Marketing is a major plus (though not required).
• You have 7+ years of digital marketing experience, and your hands-on experience in more than one discipline is highly valued.
• You have 3+ years of experience building and maintaining dashboards in marketing tools such as GA, Business Intelligence tools such as PowerBI or Sisense, and proprietary/3rd party campaign management platforms.
• You have deep knowledge of the modern MarTech landscape and of how these tools work together to power marketing processes. It is a major plus if you have direct hands-on experience purchasing, onboarding, managing, and optimizing at least one tool in a modern MarTech stack.
• You live and breathe data and analytics, and instinctually fall back on data when making arguments.
• You have strong problem-solving skills with an orientation toward hypotheses and insights – you believe everything can and should be measured and evaluated for impact and scaling potential.
• You have exceptional time management, organizational, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time.
• You are a great communicator, in writing and conversation, and can convey details with clarity and coherence. You’re an analytical and logic-oriented thinker.
• You are team-centric and care deeply about your relationships with the team internally.
• Your style is like ours: high energy, positive, caring, deliberate, self-aware, curious and open minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others.
• You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve.
• You’re up for joining a small, fast growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto.