Head of Creative and Content Marketing

It’s not very often that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto taking place right now, as we speak, in the age of the internet. Over just the last 4 years, crypto has evolved from an embryonic $50B market, to a young but growing $1T today. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years. Along the way, we expect there to continue to be risks, and pitfalls, and uncertainty — much like the rise of the Web, and cloud, and apps before — but also great opportunity, and millions of people increasingly wanting to participate.

Our goal at Bitwise, is to help busy, mainstream investors understand and access the opportunities emerging in the new cryptocurrency asset class. We want all those who so desire to be able to come along for the ride, and be able to benefit from the role crypto exposures can play in pursuing their investment objectives.

Today, Bitwise is at an exciting moment as a firm. We manage over $1B, growing quickly, with the largest crypto index fund in the world (ticker: BITW) and a lot more coming. We focus on serving investment professionals—financial advisors, family offices, hedge funds, endowments, foundations, and others—the people entrusted to look after the capital and savings of individuals and institutions across the country. We provide education, partnership, and professionally-managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, & get their exposure.

Currently, Bitwise is a close knit team of 23. Our backgrounds combine technology expertise with decades of experience in asset management and indexing — coming from firms including Facebook, Wealthfront, BlackRock, J.P. Morgan, IndexIQ, and ETF.com. We’re backed by some of the most accomplished investors in venture, and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

We’re looking for an exceptional storyteller with a strong financial marketing background to lead both the strategy and execution of our Creative team. You will report to the Director of Marketing and be responsible for leading the creation of a world-class content marketing organization. In addition to being an incredible writer, this role requires superior project management, team management, problem-solving, and interpersonal skills. There will be a lot to learn, huge success to be had, and some life-long relationships to be built along the way.

Please submit your writing portfolio together with your application, as well as a creative portfolio if you have one.

What You Will Do

• You’ll own Bitwise’s content, PR, and social strategies, ensuring a single coherent brand strategy and voice across the business.
• You will develop and maintain a rolling 3 month calendar for content creation, and will meet regularly with your partners in Sales and Marketing to ensure the calendar reflects the most up-to-date needs of the organization.
• You’ll design and produce captivating content for marketing campaigns, the website, and sales activities including email copy, case studies, blog articles, press releases, presentation decks, display advertising and other promotional materials.
• You’ll partner with one of the country’s best PR agencies to execute a dynamic and vigorous PR strategy across tier one press, trade publications, and influencer marketing.
• You’ll optimize your writing for search engine and lead generation purposes, staying closely aligned with the Demand Generation team on the current SEO and on-page optimization strategy.
• You’ll bring a data-driven approach to content marketing, running AB tests and analyzing our content performance to make data-driven decisions around where to invest content marketing efforts.
• You’ll establish and maintain strong operational processes and systems to ensure the consistent delivery of high quality, high volume content on time.
• You’ll develop relationships with subject matter experts internally and externally, and will leverage them as needed to execute on your deliverables.
• You’ll manage two direct reports (our Social Marketing Manager and our Senior Designer) as well as freelance writers and an external public relations agency.

Who You Are

• You have a Bachelor’s degree or equivalent, preferably in marketing, creative writing, communications, journalism, or a related field.
• You have 9+ years of experience in a B2B content marketing role, with direct hands-on responsibility for a wide variety of content deliverables. Your experience in a high growth SaaS company is a plus.
• You have 3+ years of experience marketing to a Finance or Wealth Management audience.
• You have been heavily involved in Bitcoin or crypto either personally or professionally for a minimum of 1 year (you’re well down “the rabbit hole”).
• You have demonstrated the ability to develop inspiring creative and messaging that achieves performance targets in a high velocity B2B environment.
• You have experience building and leading high-performance in-house teams and agency networks in a startup environment.
• You have a strong creative eye with experience developing and evolving brand strategies.
• You are a great communicator, in writing and conversation, and can convey details with clarity and coherence. You’re an analytical and logic-oriented thinker.
• You’re a writer at heart, and are equally proficient in writing punchy ad copy as you are in writing longer form content such as blog articles and one-pagers.
• You have exceptional time management, organizational, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time.
• You’re an expert at managing multiple moving pieces at once, meeting tight deadlines and mobilizing different parts of the organization to help you accomplish your goals.
• You are team-centric and care deeply about your relationships with the team internally.
• Your style is like ours: high energy, positive, caring, deliberate, self-aware, curious and open minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others. You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve.
• You’re up for joining a small, fast growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto.
• Your experience using SEO research tools (such as SEMrush) is a plus.