Marketing Manager

We are looking for an all-around marketing expert! You will be in charge of a wide range of marketing efforts from social media to sales enablement, and more. You will develop data-driven marketing campaigns and programs, such as email nurture paths, webinars, paid campaigns, and new content assets that generate leads and increase conversion through the sales funnel; with a focus on planning, execution, and optimization. As the leader of a start-up’s marketing programs, you will wear many hats and have a wide range of marketing-related responsibilities.

The ideal candidate will be responsible for leading an effective marketing strategy to propel company growth. You will work cross-functionally to understand marketing needs and drive revenue growth through successful marketing campaigns.

Bitwave is a rapidly growing startup that specializes in software for businesses that use digital assets and crypto. Our platform provides cryptocurrency accounting, tax tracking, bookkeeping, digital asset treasury management, crypto AR / AP tooling, and we recently added full DeFi support (lending pool, liquidity pools, NFTs, etc).

Key responsibilities

• Execute enterprise B2B marketing strategies and plans to penetrate the enterprise market
• Manage HubSpot marketing automation platform
• Manage blogsite and WebFlow-based website
• Create website landing pages
• Create and manage email marketing campaigns
• Manage social media campaigns and PR efforts
• Manage paid media campaigns and Google Adwords
• Develop sales enablement marketing pieces, including writing content
• Use ZoomInfo to generate top of the funnel leads for nurturing
• Manage marketing efforts surrounding F2F and virtual conferences
• Manage marketing budget and show project ROI
• Analyze and track marketing performance metrics
• Support product marketing and branding initiatives
• Collaborate with internal and external clients and partners
• Use ZoomInfo to generate top of the funnel leads for nurturing
• Manage marketing efforts leading up to conferences

Qualifications

• Bachelor’s degree or equivalent 4 years of relevant experience
• 2+ years of experience in B2B demand generation
• Experience in financial services or cryptocurrencies a plus
• Excellent writing skills
• Start-up experience a plus
• Experience with email marketing and marketing automation tools
• Excellent leadership and communication skills
• Interest in digital assets, decentralized finance, and crypto a plus