Social Media Marketing Manager

About BitStarz

At BitStarz Casino, we believe that innovation is the key to success. That’s why, back in 2014, we made the move to introduce cryptocurrency alongside FIAT. Some thought we were crazy, and perhaps there’s an element of truth there. That said, today we’re a multi-award winning Casino with 120+ fully remote team members who are dedicated to push the boundaries of what is possible. Who knows? Maybe fortune really does favor the brave (and the slightly crazy) after all.

The role

As the boomers we are, we have limited experience with most social media. We just recently caught on to Instagram, which means our understanding of for example TikTok is limited to the notion that the Chinese Government is using it as a tool to exert mind control on its users.

As you can tell, we need help, which is why we’re looking for someone to help develop and execute social media strategies to increase brand awareness, engage our audience and drive traffic to our site. That’s basically formal talk for: make funny posts that people like and share, make people know who we are, and hope and pray that they will play at our casino one day.

You might ask who we are. Well, we were the first casino to incorporate crypto as well as FIAT back in 2014, when BTC cost like $500. Instead of selling and moving to the Maldives full time, we’ve built a multi-award winning Casino where everyone is working fully remotely.

We’re welcoming you to join a team that is truly more like family than colleagues, and enjoy the fully remote lifestyle on a competitive salary. Basically the social media dream, no? Furthermore, you have the chance to build something from the ground up. Here’s the chance to create a legacy which you can look back upon with pride. This is your Ellis Island, kinda.

Wanna talk more?

Your challenges will include:

• Develop and implement social media strategies in line with our brand identity and target audience, ensuring that our social media presence is engaging, consistent, and reflective of our brand values.
• Manage and maintain our social media profiles on platforms such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and other relevant channels, ensuring that content is updated regularly and aligned with marketing objectives.
• Collaborate with the content, design, and marketing teams to create compelling, shareable content, including graphics, videos, and blog posts, to promote our online casino and attract new customers.
• Monitor and analyze social media performance, using analytics tools to track engagement, growth, and other relevant metrics. Adjust strategies as needed to maximize the impact of our social media efforts.
• Stay current with social media trends, emerging platforms, and best practices to ensure that our social media strategies remain relevant and effective.
• Engage with our online community by responding to comments, messages, and reviews in a timely and professional manner. Foster a positive and supportive environment that encourages customer interaction and brand loyalty.
• Develop and manage social media advertising campaigns to increase visibility, drive website traffic, and generate leads.
• Collaborate with the marketing team to develop and implement cross-channel campaigns that leverage our social media presence to achieve overall marketing goals.
• Monitor and report on competitor social media activities to identify potential opportunities and areas for improvement.

Requirements:

• A bachelor’s degree in Marketing, Communications, or a related field would be advantageous.
• A minimum of 3 years of experience in social media management and marketing, preferably in the online casino or gaming industry.
• In-depth knowledge of social media platforms, best practices, and emerging trends.
• Proven track record of growing Social Media Channels.
• Excellent communication and copywriting skills, with the ability to create engaging and persuasive content.
• Strong analytical skills and data-driven thinking, with experience using social media analytics tools to track performance and inform strategy.
• Familiarity with social media advertising, including Facebook Ads Manager and LinkedIn Campaign Manager.
• Ability to work independently and collaboratively within a fast-paced, dynamic team environment.
• Flexibility to adapt to changing priorities and a willingness to stay up-to-date with industry trends and developments.
• Proficiency in English, both written and spoken, is required. Knowledge of additional languages is a plus.

We offer:

• Fully remote, hybrid or office work environment, according to candidate wishes.
• Incentive payment, according to dedication and achieved results.
• Annual luxury team building events at exclusive 5-star resorts abroad.
• €5,000 travel allowance per annum to meet colleagues across the globe.
• International health insurance.
• International working environment with top industry professionals.
• A fast-paced start-up culture, with lean organisation structure where people matter.
• Long term cooperation, personal and professional development.