Digital Marketing Specialist (Indonesia)

We are a team of crypto and gaming experts, highly experienced within the market. With the goal of developing a unique twist to the traditional crash games everybody knows and loves.

You will get an opportunity to work in the cutting-edge crypto gambling industry.

He/she will belong to Bitcarra’s Marketing & Operation team.

Job description

He/She will report to the Marketing Head of the company.

Responsible for maximizing business leads from all the online channels (including ads) in the crypto gambling industry. Also responsible for analyzing & optimizing the performance of each channels.

The focus market is Indonesia.

Job Scope

• Build, plan and implement the overall digital marketing strategy
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure daily, weekly and monthly ROI and KPIs, including forecast performance trends
• Prepare and manage a digital marketing budget
• In charge of performance marketing and run frequent A/B testing
• Oversee and optimise all paid ads, including search, display and social
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Find creative ways to grow and improve user retention and user acquisition
• Monitor competitors and provide suggestions for improvement

Required Candidate profile

• Academic background: Marketing or Statistics
• Language: Indonesian, English
• Minimum 2-3 years of experience as a Digital Marketing Executive
• 1-2 years of experience in developing and implementing digital marketing strategies
• Good knowledge of various different digital marketing channels and hands-on experience with online marketing tools and best practices
• Experience with SEO/SEM, Google Analytics and CRM software
• Sense of ownership and pride in your performance and its impact on a company’s success
• Have a natural affinity with data, numbers, and performance optimisations
• Critical thinker and good problem-solving skills
• Self-starter, proactive, and independent individual
• Detail-oriented, well organised, and able to multi-task
• Good team player and able to blend well in a multicultural, multilingual organisation
• Solid time-management skills with the ability to meet deadlines.
• Hands-on experience working in an Agile/Scrum environment and familiar with Slack and Trello (preferred)
• Past experience or interest in Cryptocurrency, Trading and/or Fintech (preferred)