Director of Marketing

Avarta is a multichain, decentralized ID system that is being used to create a secured, private, and user-controlled authentication layer that puts the full power of the web into users’ hands. We provide a password-less identity solution that allows people to maintain their private keys and blockchain-based logins seamlessly and securely. We provide crypto companies and the blockchain industry established standards of authentication and risk-based scoring data to help build and grow the blockchain ecosystem.

We are looking for a Director of Marketing who will lead go-to-market strategy and create campaigns to drive product growth. You will organize and guide our Brand and Product Marketing programs incorporating media, events, communications, and influencers. By generating user insights, you will help shape the product, drive launches and marketing activities, and grow product adoption post-launch.

Responsibilities:

• Developing strategies and openly sharing/presenting campaign ideas with our CMO.
• Working with the CMO, devise a systematic approach to manage our growing list partnership announcements, content pipeline, agency partners, KOL/ Influencers to maximize our marketing campaign strategies.
• Content marketing and social media: work with various teams to produce high quality content and distribute it effectively across relevant channels (Medium, Twitter, LinkedIn, Discord, Telegam, etc).
• Develop product position and messaging informed by user research, market and competitive landscape insights, and product understanding to differentiate Avarta from others in the market.
• Strong prior network of press and/or media contacts as well as a network of KOLs/influencers, projects, investors.
• Build affiliate and referral programs.
• Build a strong network of agency partners, KOL/ Influencers that can help promote and grow the Avarta community.

Required Qualifications & Experience:

Must Have:

• Minimum 3 years’ experience in marketing (1 year in crypto).
• Outstanding communication, negotiation and risk management skills.
• Ability to work in a cross-functional role and fast-paced environment.
• Have an entrepreneurial mindset versus working 9-to-5 mentality; prepared to work non-standard working hours if required (since we are a high-growth startup operating in 24/7 crypto world).
• Have an owner mentality: you focus on the ultimate result for the company (short and long-term growth).
• Passionate and positive, can-do attitude.

Bonus:

• Experience with SQL and data analytics tools (e.g. Google Analytics, Amplitude, Metabase, Google Search Console or similar).
• Experience in running Glean campaigns.