KOL Manager
Responsibilities
- KOL Campaign Management: Develop, implement, and monitor KOL campaigns that align with the company’s objectives. Ensure campaigns are engaging and deliver measurable results.
- Content Collaboration: Work closely with KOLs globally to manage posting schedule and quality outputs. This includes creating detailed content calendars, briefs, and ensuring content is on-brand and optimized for our target audience.
- Relationship Building: Establish and maintain strong relationships with key influencers and content creators. Identify new partnership opportunities to expand reach and influence.
- Performance Analysis: Monitor and analyze the performance of KOL campaigns using key metrics. Provide regular reports on campaign effectiveness and recommend strategies for optimization.
- Team Coordination: Collaborate with the marketing team to ensure cohesive marketing strategies. Work closely with all teams to ensure integrated and coherent brand messaging and smooth execution.
- Market Research: Stay abreast of trends in our project space, influencer marketing, and competitive activities. Use insights to inform campaign strategies and content creation.
Qualifications
- Proven experience in influencer marketing or community management.
- Well-connected with top-tiered influencers
- Excellent communication and interpersonal skills, with the ability to work effectively with content creators and influencers.
- Experience with social media platforms and analytics tools.
- Ability to think creatively and strategically, with a strong attention to detail.
- Self-starter with the ability to work independently and as part of a team in a fast-paced environment.
- Additional language a plus.
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