Head of Marketing, 21Shares

Amun is a leading cryptocurrency issuer which aims to make purchasing crypto more accessible, and efficient.

Under its 21Shares brand, Amun is the world’s largest issuer of crypto exchange-traded products (ETPs). The 21Shares suite of ETPs has simplified access to crypto for both institutional and retail investors in the traditional finance community. In a similar fashion, Amun aims to provide tokens that will make it easy for the crypto community to access sophisticated strategies that are not otherwise readily available in this space.

Amun 21Shares is a team of entrepreneurs, engineers, and financial product developers who are uniquely placed to revolutionize cryptocurrency investing through the issuance of our broad range of tokens. Our goal is to make these tokens present a new paradigm in cryptocurrency investing and to facilitate their use.

Our investment in superior technology and automation has enabled us to both release products, as well as work directly with top organizations including the Bitcoin Cash Foundation, Bitcoin Suisse, Binance, Bitwise, Coinbase, FlowTraders, Sygnum, and the Tezos Foundation as launch partners or customers of Onyx, our full stack issuance platform.

Job Summary:

To fuel Amun’s growth, we are seeking a Head of Marketing for our 21Shares product, helping to shape the voice, expand the market/demand, and further define the go-to-market for our ETP product offerings.

Amun is looking to solidify its brand and engage with its current and future clients and stake holders. We are looking for a driven, commercially minded Head of Marketing to providing strategic leadership for marketing across all of our products and services. You will help build awareness, understanding and engagement with our brand and products and lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Responsibilities

• Craft and execute on a global marketing strategy.
• Design branding and positioning and ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material).
• Build out a marketing team including expertise in Digital, Advertising, Communications and Creative.
• Prepare and manage monthly, quarterly, and annual budgets for the Marketing department.
• Set, monitor, and report on team goals.
• Analyze client interaction with our brand, website and marketing collateral, and provide analysis on ways to enhance and use this data.
• Identify opportunities to reach new market segments and expand market share.
• Key part of the company Leadership Team working on setting and meeting the key strategic objectives.

Requirements

• Minimum 5 years’ work experience including as Head of Marketing or VP Marketing, preferably within the finance or crypto industry in small or large organizations.
• Experience running successful marketing campaigns
• Leadership skills with the ability to set and prioritize goals and experience building out a team.
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software.
• Analytical mind.