Marketing Manager

Benefits

• Earn an attractive compensation package: base salary and bonuses
• Grow in the cutting-edge field of Blockchain/DeFi
• Manage a position of great impact and autonomy
• Work remotely in a dynamic environment as part of an international team
• Take part in the mission of democratizing finance, bringing open and fair banking services to users all over the world

Your Impact

• Take end-to-end ownership of the entire marketing cycle—manage and allocate the monthly marketing budget, analyze ROI of campaigns, and report results on a bi-weekly basis
• Follow emerging trends, conduct competitor analysis and develop marketing strategies
• Drive customer acquisition and boost brand awareness by finding potential collaborations and channels
• Manage effective tracking systems for marketing activities
• Conduct and report analysis of site and social traffic
• Analyze data to generate insights on consumer behavior
• Establish and monitor KPIs
• Plan, set up and optimize paid and organic marketing campaigns and strategies
• Coordinate with Business Developers and Community Managers across the globe to enact marketing programs

Requirements

• 2+ years work experience in paid advertising, paid search, social media ads, or display ads
• Thorough understanding of pay-per-click, analytics software such as Google Analytics, and popular social media
• Proficiency in Google Apps (Docs, Sheets, Calendar) and common technology tools
• (Preferred) Understanding of blockchain marketing, Telegram, and social media marketing
• Commercial awareness of blockchain industry and current trends
• Excellent oral and written communication skills in English
• Analytical: able to collect and organize data, define problems and articulate solutions
• Strong task management skills; ability to manage a task list, prioritize, and follow through on items and campaigns
• Organized, detail-oriented, proactive and resourceful
• Self-motivated; entrepreneurial mindset with a strong sense of ownership, and determination to get things done
• Prior experience working in a remote-first environment; and able to work independently whilst collaborating closely with a team
• Comfortable communicating with multiple internal and external stakeholders
• Driven; We want people who are passionate about the blockchain industry, and are eager to up-skill and hone their knowledge in the crypto space

About Alpaca Finance

Alpaca Finance is a top 50 blockchain company within the Decentralized Finance (“DeFi”) industry. Since launching in March 2021, the platform has quickly grown one of the largest user bases and most resonant brands in the sector. Now hosting $1 billion USD in user funds, Alpaca is a widely recognized and respected leader in decentralized lending and savings products, as well as NFTs and emerging media.