Product Marketing Manager

Essence of the Role

Allium is growing fast, with a lot of our growth being fueled by word of mouth. With this, we’re ready to inject more fire power into GTM. Our customers have diverse needs and we have lots of different data, but we have to figure out how to package/bundle things clearly with the right language for our ICPs. We’re seeking an experienced Product & Content Marketer to help us tell these stories to the right audiences.

Our first marketer needs to operate like a quarterback – to assess the landscape of opportunities, get the materials together for outbound plays. We have so many rich stories and strong customer love/advocacy, but it’s not packaged together yet.

You’ll lead multi-channel product marketing efforts, managing our product storytelling across our website, social media, newsletters, blogs, research reports, and in-person events. Additionally, you’ll collaborate with cross-functional teams to drive engagement through product releases, case studies, and data-driven content that boosts brand awareness, grows our community, and positions Allium as the go-to for accurate blockchain data & insights.

A great candidate for this role will be an “insider” who understands data, developers, and Crypto, and shows strong accountability and ownership. Bonus points for having an understanding of other segments across FinTech and TradFi.

Key Responsibilities

• Marketing Strategy: Lead product marketing management, communications, and content strategies across Crypto, FinTech, and TradFi sectors to attract potential customers at scale.
• Campaign Execution: Design, implement, and optimize marketing campaigns across multiple channels, with a focus on tracking performance and reporting insights to stakeholders.
• Product Releases & Communication: Oversee weekly product release summaries, ensuring that updates on new features, product improvements, and solutions are clearly communicated to customers.
• Cross-Functional Content Collaboration: Work closely with engineers, analysts, product, and design teams to create impactful content that resonates with our audiences.
• Collateral Development: Build and refine 5 key ICP (Ideal Customer Profile) collateral packages, to target and convert prospects.
• Brand Development & Website Overhaul: Lead a redesign of Allium’s website and branding strategy to reflect our evolving identity, making sure it resonates with our target segments.
• Case Studies & Insights: Develop case studies that showcase our impact on the industry, particularly focusing on success stories with major customers, and lead the creation of a weekly industry insights newsletter.

About You

• Experience: 5+ years in product and/or content marketing for a technical product, ideally within Crypto, FinTech, or financial services.
• Proven GTM Success: Have built positioning platforms with successful implementation across go-to-market teams / has a history of successful adoption of messaging playbooks from Sales orgs.
• Able to Launch & Scale: Have owned both launch PMM & go-to-market/sales enablement (messaging, positioning, training & collateral).
• Content-Savvy: Have built a content strategy and function, creating a high volume of content not only for sales enablement but also for growth
• Customer-Focused: The ability to identify customer pain points and deliver solutions that save time and money.
• Collaborative: Strong teamwork skills with the ability to collaborate seamlessly with engineers, analysts, product teams, and others to execute marketing initiatives.
• Industry Passion: A deep passion for working with both crypto companies and traditional financial institutions, with a keen interest in emerging trends in blockchain, digital assets, and DeFi.
• Curious and data-minded: A “Sherlock & Enola Holmes” level of curiosity to dive deep into data, uncover insights, and redefine industry narratives. You will build on projects like our work with Brevan Howard Digital and Nic Carter on their industry-defining stablecoin reports.
• Blockchain & Crypto Proficiency: Solid understanding of blockchain technology, digital assets, NFTs, DEXs, and smart contracts, with the ability to communicate effectively with both technical and non-technical stakeholders.