Social Media & Community Lead

We are looking for a Social Media & Community Lead to join our fast-growing communications team. In this role, you will oversee the development and execution of social media strategies and overall community management.

What you’ll do:

• Manage and maintain Alchemy Pay’s profile and brand image
• Manage and coordinate local events with Ambassadors to increase positive exposure
• Manage the local online/offline communities and channels;
  • Manage Admins of the local forums, social platforms and chat groups
  • Interact with the community to increase positive engagement;
  • Ensure community acquisition and growth by reinforcing a positive image of the company;
  • Explore new community-friendly platforms to facilitate the expansion of Alchemy Pay’s local user base and influence
• Source and manage collabs and campaigns with KOLs
• Help with hiring the right talent for community management and in delivering local language content – including translations and proofreading;
• Develop a clear feedback loop to and from the Marketing Team and the community in order to suggest improvements in order to increase engagement and public perception
• Stay on top of the local and international crypto trends and news
• Strategise and execute social media strategies that are specific to the crypto industry e.g. bounty campaigns, airdrops, AMAs, host live streams
• Take full ownership of the social media accounts for Alchemy Pay (Twitter, LinkedIn)
• Content planning and creation based on audience research (write, schedule and post)
• Coordinate with the design team to create captivating content for social media in line with design guidelines
• Review, prepare and present ad hoc (post campaigns) and monthly reports on data analytics and response rates
• Create and implement community campaigns that drive the community to enhance the conversion and activation rate as well as brand awareness

What we’re looking for:

• 1-3 years experience, ideally in both in-house and agency settings
• Knowledge in crypto and blockchain is a MUST; proven professional experience is a plus
• Social Media expert
• Excellent understanding of data analytics and ROI
• Excellent organisational skills including planning, prioritizing and executing projects in a fast-paced environment with high attention to detail
• Outstanding verbal and written communication
• Strong copywriting skills and ability to review and churn out captions and articles efficiently
• Mandarin Chinese fluency is a plus

What we offer:

• Competitive salary
• Flexible working arrangements can be remote work
• The chance to work directly with experienced industry leaders in a fast-paced start-up environment
• A learning environment where you can dive deep into the exciting world of crypto and blockchain and to make an impact