Marketing Lead

About Accountable:

Accountable empowers DeFi protocols, financial institutions, and individuals with verifiable transparency. Our platform enables trustless credibility, operational integrity, and compliance for entities across Web3. As we continue scaling our offerings in the B2B and B2B2C space, we’re looking for a Marketing Lead to join our growing team and help shape the future of decentralized finance.

Responsibilities:

Develop and Execute a Holistic Marketing Strategy

• Lead the creation and implementation of a marketing strategy that aligns with our business goals, targeting B2B and B2B2C audiences.
• Own branding, positioning, and messaging to resonate with our core audiences, including institutional partners, stablecoin issuers, and financial entities.
• Leverage analytics to measure campaign performance and continuously iterate to optimize growth.

Grow Accountable’s Market Presence and Community

• Develop and execute strategies to enhance our presence in DeFi ecosystems and broader Web3 communities.
• Work closely with sales, product, and leadership teams to ensure our messaging addresses key stakeholder needs.
• Build thought leadership through content strategies, events, and collaboration with industry influencers.

Own the Go-to-Market Strategy for New Products

• Design and execute go-to-market plans for new product features and updates.
• Define and monitor key metrics to track the success of launches and drive customer adoption.

Lead and Inspire a Marketing Team

• Build and manage a high-performing marketing team as we scale.
• Foster a culture of collaboration and innovation to deliver impactful results.

About You:

• Strong understanding of marketing fundamentals with a proven track record in scaling B2B and B2B2C brands.
• Interest or experience in the DeFi space is a significant advantage.
• Exceptional communication skills with the ability to translate complex concepts into compelling messaging.
• Proactive and entrepreneurial mindset, comfortable working in a fast-paced, remote-first environment.
• Data-driven approach to decision-making and campaign management.

Why Join Accountable?

• Fully Remote Work: Flexibility to work from anywhere, with optional co-working spaces in Dubai, Amsterdam, and Romania.
• Competitive Compensation: Enjoy a competitive salary package with regular performance reviews.
• Team Retreats: Join us for all-expense-paid team retreats at exciting destinations worldwide.
• High-Impact Role: Be a core part of a mission-driven company at the forefront of DeFi innovation.

How to Apply:

Send your resume, a brief introduction, and a portfolio or examples of your past marketing work to . Tell us why you’re excited to join Accountable and what you’ll bring to the team!

We look forward to hearing from you.