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Senior Marketing Designer

Bitwise

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It’s not very often that a new asset class is born. Nevertheless, we’re witnessing exactly that with the rise of crypto taking place right now, as we speak, in the age of the internet. Over just the last 4 years, crypto has evolved from an embryonic $50B market, to a young but growing $1T today. At Bitwise, we believe that crypto has reached a turning point, and is headed north of $10T over the next few years. Along the way, we expect there to continue to be risks, and pitfalls, and uncertainty — much like the rise of the Web, and cloud, and apps before — but also great opportunity, and millions of people increasingly wanting to participate.

Our goal at Bitwise, is to help busy, mainstream investors understand and access the opportunities emerging in the new cryptocurrency asset class. We want all those who so desire to be able to come along for the ride, and be able to benefit from the role crypto exposures can play in pursuing their investment objectives.

Today, Bitwise is at an exciting moment as a firm. We manage over $1B, growing quickly, with the largest crypto index fund in the world (ticker: BITW) and a lot more coming. We focus on serving investment professionals—financial advisors, family offices, hedge funds, endowments, foundations, and others—the people entrusted to look after the capital and savings of individuals and institutions across the country. We provide education, partnership, and professionally-managed investment products tailored to this group’s needs, to help them build their view, pick their strategy, & get their exposure.

Currently, Bitwise is a close knit team of 23. Our backgrounds combine technology expertise with decades of experience in asset management and indexing — coming from firms including Facebook, Wealthfront, BlackRock, J.P. Morgan, IndexIQ, and ETF.com. We’re backed by some of the most accomplished investors in venture, and veterans of the financial services world. We love working together, we love what we do, and we’re excited about what’s ahead.

We’re looking for an exceptional individual to join the team and take on critical responsibilities to help Bitwise scale and our clients succeed. In this role you’ll be responsible for driving Bitwise’s marketing, branding, and growth efforts through the creation of print and digital assets in various formats. You will report to the Head of Creative and Content Marketing. There will be a lot to learn, huge success to be had, and some life-long relationships to be built along the way.

Please submit your portfolio together with your application.

What You Will Do

  • As Bitwise’s first in-house designer, you will take responsibility for leading the vision, strategy and hands-on execution of all Bitwise design projects.
  • You’ll develop and maintain a robust set of visual brand guidelines, ensuring there is a consistent brand experience across all channels.
  • You’ll turn marketing goals, strategic initiatives, and creative direction into executed designs & in-market campaigns.
  • You’ll create print and digital assets to support marketing efforts across a variety of media channels (including website, social media, and video) and to multiple different target audiences.
  • You’ll create presentations and decks for sales and business development purposes.
  • You’ll maintain cutting edge industry knowledge, staying up-to-date with industry trends and developments, and finding clever ways to incorporate these developments into our brand.
  • You’ll identify and supervise freelance designers and contractors to consistently deliver exceptional quality work on time. Depending on the project, these contractors may include photographers, illustrators, printers and publication services.

Who You Are

  • You have a Bachelor’s degree or equivalent in design, marketing or a related field.
  • You have 7+ years of building creative assets and campaigns in an agency or startup environment, with at least 3 years in the financial services sector. You preferably have experience in B2B2C marketing.
  • You are an artist, a creative strategist, and an expert at bringing ideas to life.
  • You have an excellent sense of design, color, layout, form, imagery, typography, and composition.
  • You have expert knowledge of Adobe CS design software (PS, AI, INDD) and Figma, as well as some experience with HTML/CSS or other front-end coding languages.
  • You are fluent in digital marketing technologies and platforms, in particular Wordpress (or other CMS), email marketing, and social media.
  • You are campaign-minded in your thinking, understanding how to deliver a single message across a range of media, audiences, and stakeholders.
  • You have the ability to execute quickly and efficiently, handling multiple projects in tandem and understanding how to toggle between short-term needs and big-picture goals. Your experience managing complex projects within Asana (or a similar tool) is a major plus.
  • You have exceptional time management, organizational, and self-motivation abilities. Your work ethic is a source of pride. You know how to prioritize tasks and to deliver projects on time.
  • You are a great communicator, in writing and conversation, and can convey details with clarity and coherence. You’re an analytical and logic-oriented thinker.
  • You are team-centric and care deeply about your relationships with the team internally.
  • Your style is like ours: high energy, positive, caring, deliberate, self-aware, curious and open minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others. You’re proactive in pursuing what you want, you take pride in your ability to communicate and connect with others, and you’re always looking to improve.
  • You’re up for joining a small, fast growing firm. You have willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto.
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